project_log: 034

Yo.

I wish I didn't have to write this episode.

But I've been trying to make this newsletter do too many things at once and I can feel the authenticity slipping. The whole point of project_log was to document my real experience. The shit I struggle with and am pushing through on a daily basis. But I've found myself caught between sharing what's happening, and sharing things to grow my business.

This confusion internally has caused me to procrastinate the marketing that will actually grow my business. It takes a good amount of time to write these and I want to make sure they're worth your attention.

So what am I doing?

I'm going to be slowing down the cadence to monthly. This gives me the space to let real insights develop instead of forcing weekly takes. It also frees up time for parts of the business that need attention. My hope is that by spending less time writing, I can spend more time doing. Resulting in more valuable experiences and lessons to share with you guys.

This monthly format means each episode can be more substantial and allow me to go deeper into ONE subject: scaling Over-Stimulated. The core mission stays the same, documenting the real experience of building this thing. I’m just giving myself more breathing room between episodes.

Next episode will be Monday 18th of August. I'm already excited to write this one because I've got a lot planned this month.

To end on some more positive news. I've made my first full-time hire. His name is Joey 😂

Talk to you in a month. Keep crushing pals.

Will